Chris Vail

Founder and Principal

Chris Vail

Founder and Principal

Chris is the founder of Standard A where he works directly with business owners and leadership teams as a fractional go-to-market executive. He has nearly 20 years of experience across sales and consulting, including executive leadership roles at startups and Fortune 50 media and technology companies.

Standard A works with companies building a sales motion for the first time, outgrowing an ad hoc go-to-market setup, or preparing for a transition where commercial discipline matters. Chris leads every engagement directly, building and executing the plan alongside stakeholders. Depending on scope, Standard A draws on a vetted network of proven sales and operations specialists to execute even the most complex engagements.

Chris holds an M.A. in Political Science and Campaign Management and a B.A. in History, both from the University of Florida. He is based in the Boston area and works nationally with growth-stage companies across a range of industries.